“Our mission is to create positive, lasting change within company culture through effective leadership development.”

Create Measurable and Lasting Change
With Visionary Leadership


Today’s workforce, especially the young talent and motivated minds want to be intellectually stimulated and emotionally engaged. This requires a new approach to leadership. Research shows that the number one skill leaders need today is the ability to create a compelling vision and engage others around it.

Simon Vetter, co-author of “Leading with Vision”, teaches executives the essential leadership behaviors to inspire their people with a compelling vision. By applying a proven change process, he will guide you, your organization, and its people along a path leading to courage, clarity, and a high-performing culture.

Our Services


We help leaders strengthen themselves, their teams, and their organizations with our Executive Coaching, Leadership, and Team Development Programs.

Leadership Insights


Interview with Bailey Gardiner: Advertising and Public Relations Agency

Seven Tips from a Leadership Coach I got interviewed by Indra Gardiner, who is the CEO of BaileyGardiner Creative Agency, a leading PR and Advertisement Agency in San Diego. After one year of working together in a coaching, Indra asked me seven…

The Seven Principles of Motivation

Written up in Simon's new book STAND OUT! Personal Branding Strategies for Business Professionals, this is Nido Qubein’s “Seven Principles of Motivation.” 1) We can’t motivate people; 2) All people are motivated . . .

Welcome to a World of Free Agents!

There is a broad shift in power from the organization to the individual. More and more people in traditional jobs – the permanent, year-around, full-time, outside-the-home employment arrangement that is the basis of nearly all American labor and social assumptions – are dissatisfied and want to be in charge of their own lives.

Meet Simon Vetter


Executive Coach


With 24 years of experience in leadership training, Simon is a behavioral change expert, working with executives and leaders to create lasting and measurable transformation for themselves, their teams and organization.

Speaker and Author


With his engaging and dynamic presentation style, Simon energizes his audience to gain new insights, learn practical tools, achieve positive change and enhance their performance.

“Swiss Guy” Living in California


Born and raised in Switzerland and having lived 20 years in California, Simon brings a rich perspective on how to effectively lead in a global, dynamic and cross-cultural business environment.

Leading with Vision

An Investigative Journey to Uncover the Core Ingredients Needed for Leaders to Captivate Today’s Workforce.

Marshall Goldsmith

“I am more than happy to recommend my friend and colleague, Simon Vetter. Simon is an expert at helping professionals get even better by achieving positive, lasting change. He is an excellent coach and teacher.”

Marshall GoldsmithExecutive Coach and best-selling author of “What got you’re here won’t get you there”