“Our mission is to create positive, lasting change within company culture through effective leadership development.”

Create Measurable and Lasting Change
With Visionary Leadership


Today’s workforce, especially the young talent and motivated minds want to be intellectually stimulated and emotionally engaged. This requires a new approach to leadership. Research shows that the number one skill leaders need today is the ability to create a compelling vision and engage others around it.

Simon Vetter, co-author of “Leading with Vision”, teaches executives the essential leadership behaviors to inspire their people with a compelling vision. By applying a proven change process, he will guide you, your organization, and its people along a path leading to courage, clarity, and a high-performing culture.

Our Services


We help leaders strengthen themselves, their teams, and their organizations with our Executive Coaching, Leadership, and Team Development Programs.

Leadership Insights


Why Leaders Need to "Stop Fighting the Fires" in Their Companies

Dedicated and over-worked Most leaders are guilty of working too hard at one point or another in their career. Often classified as passionate and driven people, leaders frequently dedicate their entire life to their work. Although this dedication…
essence of strategy

The Essence of Strategy

Business keeps moving faster...you better make time for strategy There is a fundamental distinction between strategy and operational effectiveness. Strategy is about making unique choices. Operational effectiveness is about things that are…
positive attitude

Three Techniques to Develop a Positive Attitude

Experience is the best teacher. Unfortunately, having an experience does not guarantee learning from it. From my personal experience, people with a positive attitude tend to have a strong learning mindset: they show curiosity, ask a lot of…

Meet Simon Vetter


Executive Coach


With 24 years of experience in leadership training, Simon is a behavioral change expert, working with executives and leaders to create lasting and measurable transformation for themselves, their teams and organization.

Speaker and Author


With his engaging and dynamic presentation style, Simon energizes his audience to gain new insights, learn practical tools, achieve positive change and enhance their performance.

“Swiss Guy” Living in California


Born and raised in Switzerland and having lived 20 years in California, Simon brings a rich perspective on how to effectively lead in a global, dynamic and cross-cultural business environment.

Leading with Vision

An Investigative Journey to Uncover the Core Ingredients Needed for Leaders to Captivate Today’s Workforce.

Marshall Goldsmith

“I am more than happy to recommend my friend and colleague, Simon Vetter. Simon is an expert at helping professionals get even better by achieving positive, lasting change. He is an excellent coach and teacher.”

Marshall GoldsmithExecutive Coach and best-selling author of “What got you’re here won’t get you there”