Clients


Case Studies


Our clients range from small or mid-sized companies to international, Fortune 500 companies. Find out how some of our clients are making lasting leadership improvements with our coaching and training programs.

Turnaround of a consumer brand in the US

“Simon’s training sessions combined with his change process have created a real strong commitment in our executive team to win together and create alignment in our organization.”

Turn a good leadership team into a great one

“Simon turned a good leadership team into a great leadership team. As CEO & President of a large commercial electrical contracting business, Simon assisted me and my entire leadership team for several years. During that time our revenues nearly doubled and our profit increased fourfold.”

How to get others to follow you

“As a result of Simon’s coaching, I gained the leadership skills to develop a motivated, high-performing team. After one year, we delivered our business targets, I received a promotion while spending more time with family.”

Creating a High-Performing Team Environment

“The results are very encouraging. The hands-on leadership development approach and tools provided by Simon Vetter have proved very valuable for AMAG.” 

What Clients Say


Marshall Goldsmith

“I am more than happy to recommend my friend and colleague, Simon Vetter. Simon is an expert at helping professionals get even better by achieving positive, lasting change. He is an excellent coach and teacher.”

Marshall GoldsmithExecutive Coach and best-selling author of “What got you’re here won’t get you there”
Deborah Droubay

“As a result of Simon’s coaching, I gained the leadership skills to develop a motivated, high-performing team. After one year, we delivered our business targets, I received a promotion while spending more time with family.”

Deborah DroubayOperations Manager at Convergint Technologies
Morten Hannesbo

“We called Simon Vetter from Stand Out International to work with the executive team to help us form a strong, winning team. We worked intensively in monthly sessions to ensure strategy alignment across the group, improve trust between business units and their leaders as well as work together to create a high performing team environment. The results are very encouraging. The hands-on leadership development approach and tools provided by Simon Vetter have proved very valuable for AMAG.”

Morten HannesboAMAG Group CEO
Chris Lofaso

“On multiple occasions, Simon has produced excellent leadership coaching results for our organization. His approach has been both consistent and thoughtful. He establishes metrics to ensure accountability for results. On every occasion, Simon has hit the mark. As a bonus, he is an outstanding human being and a pleasure to work with. I recommend Simon wholeheartedly.

Chris LofasoZone Area General Manager at Siemens
David Coleman

“Simon’s coaching experience has given me a greater sense of confidence and inner strength. My personal brand is recognized as people seek me out. I am more in demand at work and in the community. Most importantly, I am at peace with who I am and what I represent – I am standing up and therefore I am standing out. Your coaching support made a big difference.”

David ColemanDirector of Officiating NFL, National Football League
Daniel Guzman

“I want to recognize the positive impact that Simon’s coaching has had in my career. He gave me tools for finding those blindspots that typically refrain you from progressing in your career and tactics to develop myself so I can overcome those blindspots. By doing so, I have become a more effective professional, progressing in my career and increasing my leadership potential.”

Daniel GuzmanDigital Marketing Director at Dell EMC
Bella Heule

“Thanks to Simon’s coaching, I have become a dynamic, confident public speaker and developed a much stronger executive presence. This really has advanced my career in ways I never imagined.”

Bella HeuleSenior Executive Vice President, World Trade Centers Association
Prof. Philip Kotler

“Simon is creative, action-oriented and has a great sense for managing both the concept and execution of any program. He has a fine personality.”

Prof. Philip KotlerProfessor of Marketing at Northwestern University, Author of Marketing Management
Clark Thompson

“Simon turned a good leadership team into a great leadership team. As CEO & President of a large commercial electrical contracting business, Simon assisted me and my entire leadership team for several years. During that time our revenues nearly doubled and our profit increased fourfold.”

Clark ThompsonFormer CEO Neal Electric
David Merzel

“Simon is an excellent listener, trusted adviser, and a real sparring partner for someone who wants to create change. Thanks to his excellent coaching, I’ve learned to invest more time on my priorities while being more efficient with my team and also more present with my family. This experience was fantastic.”

David MerzelManager at Microsoft
Eric Maddox

I had the opportunity to work with Simon over a six month period, and his advice and direction were extremely valuable in helping me reassess and rethink about how I manage my time and my business. Simon has given me a lot to think about as it relates to strategic thinking, as well as aspects such as time management, long-term business planning, and activity prioritization. I really appreciated his insights and expertise!

Eric MaddoxSales Director US Public Sector East, Cisco Meraki
Scott Emmerman

“Our management team went through an enjoyable and intense 9-month Stand Out leadership program. It helped us to better communicate with each other and then put our strategy into action. We have become better people, managers and team players at the same time!”

Scott EmmermanVice President Sales, InCharacter
Jeff Litteken

“Simon has been a professional asset of mine for a number of years, helping guide business decisions surrounding the hiring process and practices, creating a coaching culture and the methods that support it, and a company vision, along with personal branding, creating a personal development plan, and making positive changes in behavior. His support has allowed the sale of one business, the successful launch of another firm, and on-going training that I conduct for a non-profit’s (PWI) development team. His approach can be direct or subtle depending on the situation and always asks the right questions, allowing you to come to the answer.”

Jeff LittekenManaging Partner at TalentLink Solutions
David Miles

“I would highly recommend Simon Vetter as a leadership and management coach. The five works we worked together resulted in helping me build clear strategies and techniques for improving the way I lead and manage my team and work with my colleagues. Simon helped me to make each session valuable, with explicit techniques and guidance that I could and did immediately apply between sessions. Even in short five months of our engagement, I have improved how I manage my behaviors to alter outward perceptions, my networking skills, my ability to coach and develop challenging staff member and manage conflict with my leaders and stakeholders.”

David MilesBusiness Operations Manager at Cisco
Ajoy Philip

“Simon was a great coach to me in helping me improve my leadership capability. His simple and pragmatic approach to understanding stakeholder feedback, turning it into practical opportunities for improvement and step by step guidance on how to go about implementing the coaching were invaluable. His vast experience in leadership development help me develop perspective and understanding of different leadership styles and my own specific opportunity areas. He also had access to great books and other content from leading thinkers that helped me also understand the simple conceptual frameworks to achieve improvement and ways to measure progress. He engaged me at regular intervals and when I had specific issues he had immediate ideas and concepts that I could leverage to help me deliver good outcomes. I look forward to continuing to work with him and would highly recommend him as a coach for leadership development.”

Ajoy PhilipVP North America Server COC Infrastructure Systems Group
James Rumley

“Simon is a true expert in his field. To be a good coach you need to be an excellent listener and have a strong grasp of organizational behavior and psychology. His process is expertly designed to help people identify their strengths and areas for improvement – and how to enlist the support of key colleagues in that process. He helps people develop a clear and implementable process and guides them every step of the way. Anyone looking to become a more effective leader would be well served by reaching out to Simon.”

James RumleyMarketing Executive
Caglar Gunyakti

“Simon is really invested in making you great. He provides you different perspectives to solve the problems that you can encounter with. He is a great guy to work with.”

Caglar GunyaktiDevelopment Manager at Microsoft